A Realized Dream in the Guinness World Records
Send Message to Space
Hyundai Moves Forward with New Thinking and New Possibility

Hyundai, the world’s fifth automaker, has been dedicating itself to “New Thinking, New Possibilities” and advanced automobile making technology, providing high-quality automobiles to customers all over the world, caring the environment, as well as fulfilling its social responsibilities.

Recently, Hyundai helped 13-year-old Stephanie to send a message to her father working in a space station so that he would know how much she has been missing him.? Hyundai orchestrated a fleet of 11 Genesis sedans to write a giant version of her message of love, in her own handwriting, across Nevada’s Delamar Dray Lake.? It is a beautiful grand production.? The resulting image, almost three and a half square miles in total, has been formally approved by Guinness World Records as the largest tire track image ever made.? It goes without saying that this stunt requires a vehicle with outstanding engine performance, precise handling, proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message.

While taking about the brand’s philosophy of caring for its customers, Scott Noh, head of Hyundai’s Overseas Marketing Group, said, “keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation.”? Pursuing the core philosophy of the brand is the very reason Hyundai is standing tall today.? With total sales exceeding 8 million units, the influential Hyundai is one of the 40 best brands in the world, with a brand value more than 10.4 billion US dollars.