After 60 years of diligences, SYM, manufacturing both motorcycle and automobiles in Taiwan, enters 2015 with a more sophisticated craftsmanship and more advanced technologies. Seeing 2015 as a turning point, Sanyang Industry Co., Ltd. has been renamed as SANYANG MOTOR CO., LTD., abbreviated as SYM, to demonstrate its determination to focus on core businesses.
Mr. Walter H. C. Chang, Chairman of SYM, said “the transition from Sanyang Industry to Sanyang Motor is a demonstration of our determination and resolution to focus on core businesses. Many of the reforms we have had intended to provide customers with more satisfaction and to give the brand ’SYM’ a richer meaning of moving forward and continuous evolvement. The new SYM Logo is presented in a more graphic form that inherits the original core values of SYM. We are confident in gaining customers’ trust and realizing customers’ expectation.”
Our logo is a combination of icon and logotype, which is distinguish as an evolution of SYM.

OUR BRAND PROPOSITION

The Brand Proposition states how the core essence of SYM guides the brand to strive in market competition, and, in the future, determines the principles for all external communication and internal actions.
On the road of life, we always pursue the best for you
Our flawless techniques and passion over innovation promise to forge the world-class mobile technique brand Guiding you in every journey and discover the fun in mobile rides
Enjoy more touching moments, and have a splendid ride!

OUR BRAND VALUE

The Brand Value of SYM represents not only the value of products and services it offers to consumers, but also includes the attitude and perspectives of the brand toward the society, employees, and consumers.

We believe that “Quality is the foundation of the Brand”.
Producing world-class products is the only way to win consumers’ hearts.
That’s why we never stop on our way of pursuing delicate and incredible techniques on the craftwork. With our original intention, we promise to make your fantastic ride a dream-come-true.

Our ideas must surpass consumers’ imagination.
Innovation is sturdily rooted in the DNA of our brand. Challenging ourselves is the way to surpass ourselves. Instead of the followers, we are the leaders ahead of the trend, who bring more surprises in your ride through innovation.

Our attitude guarantees our persistent competency.
Gathering our passion for ride, persistence, and the realistic spirit. Our belief in the brand plants in our heart and act as the motivation. Thus we could remain moving forward under competition with the desire to pursue the best, and become the professional brand guiding you to discover the joy in rides.

OUR BRAND PERSONALITIES

The Brand Personalities represent SYM’s uniqueness and persistence, and it is our pride in future. Active
Constantly Moving Forward and charging with full momentum.
Enjoyable
Uniqueness and pleasure
Innovative
Self-Surpassing and unafraid to be different
International
Macroscopic setup and view the world

THE DESIGN CONCEPT

Our logo is a combination of logotype and Icon, which is distinguished as a new generation of SYM.
Logotype Design
The main body of the logotype adopts the English word “SYM” as the main communication identification of the brand. The logotype design not only incorporates the long lasting images of SYM: safety, trustworthy, and professional techniques, but also is endowed with a touch of modern vibe. In addition, the red color coveys the passion, energy, and persistency of SYM.
Icon Design
The chrome plated core of the icon consist the abbreviation of SANYANG MOTOR, SYM. The icon stands as the expression of the long lasting professional image and outstanding techniques of SYM. The red color represents passion, energy, and persistence.
The icon is designed based on the concept of “Delight Riding and Perfect Journey.” The letter S starts on a side of circumstance and letter M ends on the other side of the circumstance, symbolizing that every journey is perfect, and every ride is a wonderful experience.
 

SYM in EICMA 2015

EICMA in Milan, Italy, is the worldwide leading trade fair for motorcycles and scooters. It presents a great opportunity for SYM to announce its innovative technology and the latest products for all visitors.
SYM booth in EICMA includes the three concepts of “Enjoy the Ride”: Royal Life, Retro Soul, and Road Star. Along with these three segments, the booth carries the brilliant red and white from the SYM brand logo. The colors firmly establish an atmosphere of contemporary and comfort throughout the booth.
This year we are proud to present a range of models as the following:

Maxsym Concept 

SYM is proud to present the brand new Maxsym concept scooter specifically for EICMA 2015; a concept vehicle with cutting edge exterior design to challenge today’s scooter market. SYM is started from the Wolf series models, by transforming the spirit of Wolf bike into Wolf scooter and with more progressive and athletic design, SYM redefines the agility and aggressiveness of the Wolf scooter.

In terms of design, the headstock resembles the ferocious expression before wolfs attack; the headlight reflects the rigorous look; the headlight eyebrow echoes the eyes; the corrugated layers of visor symbolize the erected wolf fur; the turning signal lights mirror the wolf’s ears; the spoiler signifies the wolf mane, blowing by the wind. The aluminum alloy trellis frame design not only demonstrates the element of bikes, but also permits better handling. The eye-catching aurora blue of the scooter also implies the wolf running on the snowfield.


Despite the futuristic exterior designs, Maxsym concept scooter guarantees the rider the best handling and comfort riding experience, abundant and unimaginable dynamic performance, taking suspensions from bikes into scooters, and eco-friendly lights designs. Maxsym concept scooter is a machine that combines the elements of bikes, a perfect balance between interior and exterior, and equally appealing in motion and static mode. Maxsym concept scooter is a revolutionary model with progressiveness and sportiness.

Road Star – Joyride S.

The new Joyride S. not only comes with appearance changes, but also carries better performance. It equips with CBS (125i) / ABS (200i), which will be mandatory after the EURO 4 regulation in 2016.

1. Maximum output：10.5kW (125i) / 13kW (200i), up by 9.4% and 14%
2. Fuel consumption: 38.1km/L (at WMTC Mode), up by 17%
3. LED Eyebrow Position Lights
4. Equipped with CBS (125i) / ABS (200i)
5. Flat Floor

Retro Soul – Wolf SB300 Cafe racer

SB300 is classic, riding on the vehicle promise you a unique romantic classic atmosphere. Its outline and contours demonstrate not only artistic craft, but also an essence of time which gives out an irreplaceable authentic feeling.

It equips with a 278cc 4-valve liquid-cooled engine, 14L-fuel tank. The counter balance shaft engine constrains the vibration from the engine in order to improve riding comfort. More importantly, the vehicle will carry ABS and be launched soon in Taiwan.

1. All new sport stickers
2. Double cradle frame
3. Equipped with exhaust resonators
4. Equipped with ABS
5. Optimal fuel economy (39.2 km/L)
6. Four-piston radiation calipers and Floating disc

Royal Life – Joymax Sport Version

Joymax is the best-selling model of SYM. It has a powerful look designed for EICMA, athletic and streamlined appearance demonstrates the visual impression of masculine beauty.
The Joymax 125i Sport version increases its maximum output to 11kW in 2015, along with many exciting changes: dynamic short wind shield and stylish model name embroidered on the seat. It is not only pretty on the outside, but also within. The vehicle carries Stop & Start system and ABS, makes the vehicle safe to travel with, and environmentally friendly to ride on.

1. 2 Hi-Lo beam Auto Sensor Headlight, fog light, and dual automatic lights-on LED turning signal lights on rear-view mirrors
2. Warm air outlet design for winter riding
3. Fuel consumption: 38.1km/l (at 50kph)
4. Storage Box for two full-faced helmets
5. Maximum output: 11kW (125c.c.)
6. Equipped with Stop & Start system and ABS

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